Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization
Allows campaign tracking across channels for on-the-fly adjustments
Dallas, Texas (May 03, 2018) – Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging. Marketing managers receive campaign effectiveness insights for all media channels while the campaign is live, enabling decisions on spending adjustments to realize maximum impact and ROI.
The latest feature of Research Now SSI’s ADimension® Ad Effectiveness platform solution, the Cross-Media Dashboard includes reporting on consumer engagement and exposure in channels such as linear TV, addressable TV, Over-the-Top (OTT) content distribution, print, radio, in-app, and Out-of-Home (OOH) ads such as stadium screens. While a campaign is live, the tool will allow for on-the-fly optimization insights. Advertisers can gauge the performance of specific channels or a combination of channels to determine changes that should be made in spend and overall channel selection.
Unlike traditional media measurement tools, ADimension links impression data to individuals – not simply to models or algorithms – via Research Now SSI’s global, opted-in research panel, the largest online panel available. Research Now SSI’s rich permission-based panel data source ensures deeply profiled opted-in first-party data for more accurate insights and measurement.
Enabling the dashboard, the ADimension solution encompasses:
- cross-channel data collection – passive collection of digital ad exposure plus offline exposure identified via opportunity-to-see (OTS) survey
- in-market insights – daily data refreshes and a variety of data filter options
ADimension measures key brand metrics -- awareness, familiarity, favorability and purchase intent. It supports advertisers, media and advertising agencies, market research agencies and publishers from audience discovery, to creative testing, to ad implementation and optimization and evaluation.
“Advertisers need reliable, quick data and insights on ad effectiveness to best allocate investment across new and traditional channels,” says Bob Fawson, EVP, Product Development, Research Now SSI. “In today’s channel-rich, fast-paced environment, they also need to be nimble and approach advertising strategy iteratively. Our newly enhanced Cross-Media Dashboard combined with first-party research data is an unparalleled way for advertisers to realize significant improvements in campaign results and ROI.”